About Me

● Architected and scaled a centralized design system from the ground up, establishing a tokenized framework that increased engineering velocity and ensured cross-platform UI consistency.

● Led UX strategy for a multi-sided event ecosystem, translating complex B2B/B2C requirements into a seamless, no-code app-building experience for web and mobile.

● Established a data-driven research protocol that optimized user navigation and directly increased funnel conversion rates through rigorous usability testing.

● Engineered the product strategy for an enterprise headless CMS, empowering internal teams to manage a library of 18,000+ content records.

● Orchestrated platform scalability to support 30+ distinct front-end experiences, ranging from high-traffic e-commerce to augmented reality (AR) tools.

● Optimized system performance and user workflows, facilitating over 4,000 monthly user actions and reducing operational friction.

● Conceptualized the foundational design system, driving cross-functional adoption to unify the user interface across the enterprise.

● Pivoted a high-growth fashion brand’s digital strategy as a lead member of the web team, managing end-to-end UX for the mobile e-commerce platform.

● Executed rapid, high-fidelity design iterations that directly fueled the brand’s digital expansion and accelerated revenue growth.

● Authored and taught advanced curriculum in web design and animation, mentoring the next generation of designers in the transition to interactive UX roles.

● Directed creative strategy and execution for the agency’s diverse client portfolio, managing the end-to-end design lifecycle from discovery to delivery.

● Led cross-functional collaboration between clients and developers to ensure design integrity and technical feasibility across all agency accounts.

● Established lightweight design systems and documentation for clients to maintain consistency after handoff.

● I lead design and front-end development for various campus clients and public facing projects.

● Product support for guitar and drum products. Live audio engineer for internal media events and touring engineer for product launches.

● Live sound production, front of house and monitor mixing.

Sound Source is a nonprofit concert production company providing commercial and donated services to organizations and artists throughout Northern California.

We specialize in delivering professional-grade live sound, lighting, multi-camera video shoots, and post-show audio mixing to communities that would otherwise struggle to access this level of infrastructure and experience.

DevPOP! is a series of non-profit after-school clubs and summer camps that teach 6th-12th grade girls to code for free. I designed curriculum, secured funding, and staff the clubs and events year round and make sure that girls in our area have access to a safe and fun learning environments to learn computer science!

Built and launched an online marketplace where anyone could buy and sell homebrewing beer kits. The service facilitated kit sales from independent authors (think the Etsy of homebrewing) and then packed and shipped the brewing kits while sharing profits with the authors.

Design agency specializing in web design and illustration.